Hard Candy, the line that pioneered nail polish colors inspired by car paint and was launched out of its founder's kitchen will be making a bold move. All current products have been discontinued and come fall will be rebranded at new lower prices.
Even more surprising is that the relaunched brand will be carried exclusively at WalMart. I'm curious to see the revamped brand when it debuts and whether it will be a success in its new target market. What do my beauties think of this move? Smart or Stupid?
Peace. Love. Lipgloss. M
2 comments:
Interesting...I wonder if the product will be the "same"?!?!?!
It's a surprising move when drugstore brands always want to be considered prestige not vice versa. It's the perfect excuse to treat myself to some new make-up!
Post a Comment