It Cosmetics' Your Most Beautiful You Collection

I love discovering indie brands, it's like discovering buried treasure. Before lines like Bare Escentuals & Kate Somerville were well recognized brands I had been working with the products for years. It Cosmetics is one of those brands to watch- if you're not familiar with them, you soon will be. Having met the founder & president, Jamie Kern a few times makes me happy for her- as she's a doll. This Saturday they're unveiling a new lipgloss launch(& my Beauties know how I love some lipgloss) which is included in their TSV for QVC.

The kit includes one of the two cult favorite products that first landed It Cosmetics on the map, Bye Bye Under Eye Concealer. It's a full coverage, yet non cakey under eye concealer that boasts some serious skin care benefits. You only need a tiny bit of Bye Bye Under Eye its coverage is so good- the jumbo sized tube in this kit will last you eons. 

The other product that help build their brand was their original universal brow pencil. Well meet the upgrade- their YBBB Brow Pencil (Your Brows But Better.) This one actually is formulated to condition the hair & stay put.  I love the super skinny pencil which helps mimic actual strands of hair for natural looking coverage.

This TSV marks the debut of It Cosmetics' Vitality LipFlush Hydrating Gloss Stain. In the tube, the Je Ne Sais Quoi looks milky white & very light. When swiped on it gains intensity.

On super lazy days, I always tell clients as long as your skin is good condition & brows are groomed you can get out of the house with lipgloss & mascara. LipFlush develops into a lovely pink on my pucker that wakes up my entire face without being overpowering. Unlike some stains that feel drying or even crumbly in texture, this is a hybrid gloss stain infused with 9 types of butters & oils that feels very moisturizing on throughout the day.

Hello Light Anti-Aging Creme Luminzer rounds out the stellar line-up of products. I dab this highlighter above the bow of my mouth & the outer corners of my lower lip for some lift. It looks lovely on the collarbones, as well. For brightening & concealing of my hyperpigmentation on my cheek bones- I sometimes blend the Bye Bye Under Eye & Hello Light using the Heavenly Luxe Airbrush Foundation/Concealer Brush to apply. Speaking of heavenly- if you haven't tried It Cosmetics brushes- they're divine. As a professional make-up artist, I have some brushes in my kit that cost close to $100 on their own. TWO amazing tools of the trade are included in this collection. Hop over to QVC tomorrow & ask for item no. A235134- it will be at a one day price of $59.96. Happy weekend Lovelies.

Peace. Love. Lipgloss.